The Avocados From Mexico Home Shopping Network (or AFMHSN as it’s commonly referred to) was a fully functioning home shopping network for avocados that ran during Q3 of the Super Bowl. The opportunity to write a Super Bowl spot was a big deal, but the real journey came when we had to decide what fabric an avocado neck pillow was made of.

New York Festivals, Bronze - Direct.

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Art Director: McKailey Carson

Creative Directors: Pedro Pérez, Josh Gross