Drains have always freaked me out. You can’t see inside them?? Anything could be down there?? That was the inspo for this long copy campaign. We wrote the stories proactively, sold them in, and got even more money to turn them into radio which, as a mid-level writer gave me a disproportionate concept of how often that happens.

Fun fact! We hand set the type ourselves and I’m pretty sure we all got lead poisoning.

Creativity Online Editors Pick Of The Day

Clio, Bronze - Audio

One Show, Merit - Craft Writing

Art Director: McKailey Carson

CDs: Josh Gross, Pedro Pérez, Ioana Filip

CCO: Andrés Ordóñez

Illustrator: David Lupton