Groupon’s goal is to get people off their asses and out experiencing cool stuff (my words, not theirs). So, while we all wanted to do something for the Super Bowl, a commercial watched on the aforementioned asses didn’t feel right. But a Super Bowl party did. Especially a Super Bowl party at a Super Bowl player’s house. So we teamed up with the biggest Super Bowl playing partier of all: Rob Gronkowski.

Fun fact: The script we shot was not the script we planned to shoot because #covid. Ask me about it. It’s a really fun story, looking back on it now, after several months and therapy.

Forbes

The Drum

Adweek

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Entertainment Tonight

We launched the night the Buccaneers lost the playoffs, riding the jersey-tails of the name on everyone’s social feeds: Gronk.

And kept the party going on Tik Tok by inviting the entire Gronkowski clan to help us plan the Super Bowl party of a lifetime.

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Oh, and the actual party? It was fucking sweet.