Smut (sexually explicit romance) books are the most common use of the word “spicy” on the internet. So, when Taco Bell wanted to launch spicy chicken, we partnered with New York Times bestselling author and “Michelangelo of dirty talk” Tessa Bailey write the new offering into a legitimate smut book.
You Had Me At Spice had everything. Young love, spicy chicken, a late night Taco Bell rendezvous, and (somehow) full penetrative sex.
What it didn’t have was a launch, because Taco Bell got cold feet a week before our live date. Cowards!
Luckily for you (and me) we had already spent 7 months finishing (almost) everything. So, here it is, in (almost) all it’s glory. The campaign too spicy for spicy chicken.
The full book was 85 pages of pure chicken-fueled smut. A few of my favorite pages from each chapter can be found below, but be warned it is NSFW! The full book can be found under my bed where I read it from time to time and cry.
We got through (almost) the full mix on the launch spot before the plug was pulled. Use your imagination!