Groupon’s goal is to get people off their asses and out experiencing cool stuff (my words, not theirs). So, while we all wanted to do something for the Super Bowl, a commercial watched on the aforementioned asses didn’t feel right. But a Super Bowl party did. Especially a Super Bowl party at a Super Bowl player’s house. So we teamed up with the biggest Super Bowl playing partier of all: Rob Gronkowski.
Bonus: Buy me a drink and I’ll tell you what it was like to reconcept and rewrite this entire script in -10 degree weather in Rob Gronkowski’s front yard because every principle cast member showed up to set with Covid.
The campaign launched the night the Buccaneers lost their chance at going to the Super Bowl with a real time invitation from Gronk.
We kept the party before the party going with teasers on social.
And real ideas from the entire Gronkowski clan on how to make the party epic, albeit also illegal and dangerous.
As for the party…I didn’t get to go but we can assume it was lit from this video.