Groupon is all about experiences. So for the Super Bowl we gave people the chance to win the ultimate experience: a Super Bowl party in a Super Bowl player’s house.
Bonus: Buy me a drink and I’ll tell you what it was like to rewrite this script in -10 weather on Rob Gronkowski’s lawn because every cast member got Covid.
The campaign launched the night the Buccaneers lost their chance at going to the Super Bowl with a real time invitation from Gronk.
We kept the party before the party going with teasers on social.
And real ideas from the entire Gronkowski clan on how to make the party epic, albeit also illegal and dangerous.
As for the party…I didn’t get to go but we can assume it was lit from this video.